Understanding the core purpose of your organization—the "why"—is fundamental to its success, as it helps align your team, guides decision-making, and fosters a deeper connection to the mission. Read our actionable overview of how to develop your organization’s “why.”

A strong organizational culture helps ensure that your mission, values, and vision are shared and embraced by all stakeholders. Here’s a framework that addresses both staff and board roles in fostering a cohesive, aligned, strong organizational culture.

Organizational values are your ethical and moral compass and the foundation of your decision-making process. Understand what values are and the role they play, plus get our four tips for defining your organization’s core values.

By identifying and discussing stories, leaders and staff can gain a deeper understanding of an organization's culture. Learn about the different types of organizational stories and how to facilitate impactful storytelling in your organization.